PR isn’t just for big brands with deep pockets. A well-planned PR campaign can put your small business on the map, build trust, and attract the right customers. But what does a great PR campaign actually involve? Here’s a straight-talking, no-nonsense guide to making PR work for your business.

Love him or hate him, there’s no denying that Donald Trump knows how to communicate in a way that grabs attention. Trump’s communication strategy is bold, simple, and emotional—and while it’s not for everyone, there are elements that small businesses can adapt to their advantage. The key is to balance these tactics with authenticity and thoughtfulness so your message resonates for the right reasons.

Setting clear, actionable goals is the foundation of any successful PR strategy. Without defined objectives, it’s easy to get lost in day-to-day tasks and lose sight of the bigger picture. Whether you’re a small business owner, entrepreneur, or marketing professional, setting PR goals that actually work can help you stay focused, measure progress, and achieve long-term growth.